SIR The Label AU
Founded by Nikki Campbell and Sophie Coote in 2014 SIR has garnered international acclaim for its singular aesthetic centered on wardrobe essentials and minimalist silhouettes With a focus on high quality ethically sourced fabrications SIR is a contemporary fashion house synonymous with easy to wear wardrobe staples under a modern lens Aspirational visual escapes anchor the underpinnings of the brand DNA furthering a feeling of an eternal sisterhood under the sun.
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About SIR The Label AU
Founded by Nikki Campbell and Sophie Coote in 2014 SIR has garnered international acclaim for its singular aesthetic centered on wardrobe essentials and minimalist silhouettes With a focus on high quality ethically sourced fabrications SIR is a contemporary fashion house synonymous with easy to wear wardrobe staples under a modern lens Aspirational visual escapes anchor the underpinnings of the brand DNA furthering a feeling of an eternal sisterhood under the sun.
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